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It’s everything for everyone.”“Washing your face is the most important step for good skin,” says Rihanna in an official release. The brand is popular for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation.The original foundation launch included 40 shades, since expanded to 50. Promising to shake up our skincare routines, the new skincare line is under wraps until July 29 but trademarks suggest it will comprise a range of medicated and non-medicated skincare, soap and body care. When she studied cosmetic science at the London College of Fashion, Adepoju said students didn't have enough resources to learn how to create products for all skin tones.Wearing an elegant up do with a twist, Rihanna paired chic white sunglasses with minimalist makeup and slicked back hair at the Cannes Film Festival.Sporting her newest do at the Crop Over Festival in Barbados, Rihanna rocked turquoise blue beachy mermaid waves with matching nails.Fenty Beauty, though, seems to be a tipping point. The fruity scent, while confirmed to be natural, can be overwhelming.

We created this pink hue that works on all skin tones, allowing it to blend in effortlessly and leave a healthy glow on skin,” says Rihanna.“Fenty Skin is my vision of the new culture of skincare – I wanted to create amazing products that really work, that are easy to use, and everyone can apply it,” says Rihanna in a statement. All are cruelty-free, vegan, oil-free, and eco-conscious. The pop star didn't just slap her name on a product to make a few millions, but worked to address an … “Especially when you’re wearing makeup, breaking a sweat in the club, exercising — whatever your thing is. Fans of Fenty Beauty and, well, Rihanna in general: rejoice. And since Fenty Beauty’s launch, dozens of brands have adopted its inclusive messaging and ever-wider shade ranges. The sunscreen is refillable and coral-reef safe. It’s a lightweight moisturizer-sunscreen hybrid that is refillable. Her slicked back hairstyle accentuated her enviable bone structure while her orange/gold eye shadow made her green eyes pop.Getty Images/WireImage for Tommy Hilfiger"The indie beauty brands that have risen to prominence, and now this wave of celebrity collaborations and product lines proves that we aren't waiting for a special luxury brand to release limited edition shades for us.

It’s a thick gel-cream formula, and a little goes a long way to remove all signs of sunscreen and makeup. “As a chemist and brand owner, I have to be very intuitive around how I formulate.

Rihanna has left her mark on music, design, beauty, lingerie—and now she’s upending fashion at the highest levels. Fenty Beauty. Starrr will also have to work hard to convince consumers outside his fan base that One/Size is more than (another) influencer brand.

“It should never feel like pressure. Hit us up, we got you!Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire: “Makeup is there for you to have fun with,” she says.

"Shalom Blac's Nighttime Skin Care Routine“Fenty Skin is everything I wish I had back then,” says the mogul in a press release. “I wanted to create a moisturizer with SPF that was totally invisible—that means no chalky residue and no flashback,” she says in the release. The first time she experienced makeup for herself, she never looked back. More celebrities of her magnitude could follow, and their sales could finally lead to a seismic wake up call.Photographs by Steven Klein, Styled by Edward EnninfulThe gorgeous superstar looked sleek and chic at the 2nd Annual Diamond Ball in December 2015. Fat Water isn’t wrapped in shrink wrap, doesn’t arrive in a box and both the bottle and cap are recyclable.

The first time she experienced makeup for herself, she never looked back.

We are here to stay and we demand quality and equality in all of our shades and textures of beauty," Yursik added. Fenty Beauty, though, seems to be a tipping point. "The gatekeepers need to wake up.”September 2012:__ Rihanna looked cute and sassy with her her new super-short pixie cut, long lashes and bold red lip at the MTV Video Movie Awards. She launched a makeup line “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades.Your browser's Javascript functionality is turned off. We may earn commission on some of the items you choose to buy.Fat Water is by far the most interesting and innovative product in the line.