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I wanted everyone to feel included. Rihanna leads the charge with her fearless reinvention, bringing to life a unique vision for beauty that is feminine and edgy, individual and inclusive, and always keeps makeup-wearers around the globe guessing. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. Feel free to take chances, and take risks, and dare to do something new or different.”Created by Rihanna with her vision that’s always ahead of the game, Fenty Beauty redefines the rules with light-as-air formulas that love to be layered—in a global lineup of shades designed for all.Rihanna spent years refining her go-to makeup technique, testing it backstage, on stage, and in real life.
Geschichte. Fenty Beauty is cruelty-free and never tests on animals, nor do we allow suppliers or affiliates to conduct animal testing on our behalf. The first-ever global beauty launch in history, Fenty Beauty by Rihanna premiered simultaneously online and in 1,620 stores in more than 17 countries. Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Headquarters: 24 rue Jean Goujon, Paris, France. From packaging design to formula and shade development, she is intimately involved in every aspect of the brand’s creation, and always will be.“Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. Im Juni 2014 hat Rihanna ihren Nachnamen Fenty für die Verwendung von einigen Produkten markenrechtlich geschützt.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. Fenty Beauty. Offering 40 shades of foundation, Fenty incited a frenzy among options-starved beauty consumers that played out across social media (Fenty Beauty's YouTube tutorials logged 132 million views in a single month) and Sephora outlets (Fenty sales helped boost the Q3 cosmetics and perfume sales of LVMH—both Fenty and Sephora’s parent company—by 17%. While the majority of the products are free of animal byproducts, Fenty Beauty is not considered a vegan line: A handful of our products may contain ingredients of animal origin, such as beeswax and carmine. Jean-Baptiste Voisin (Président) Products: Apparel: Owner: Robyn Rihanna Fenty Bernard Arnault: Parent: LVMH: Website: fenty.com: Fenty (stylized as FEИTY) is a fashion house founded by Rihanna under the luxury fashion group LVMH (Moët Hennessy Louis Vuitton) which was founded in 2017 and launched in May 2019. It should never feel like a uniform. That’s the real reason I made this line.” Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades.