Leicester City. This appeared in various forms with the lion rendered in white, red or yellow to match the accent colour for that season.The new look evolved gracefully at the start of the 1964-65 season with white trim added incrementally and a new cypher that replaced the old Cadogan crest, which had been retired in 1963.In 1930 a look was established that became the template for the next 25 years, consisting of royal blue shirts with contrasting rugby-style collars, white knickers, black stockings with blue and white turnovers. Liverpool's longest-standing shirt sponsor was Carlsberg, who sponsored the club for 18 years between 1992 and 2010 before being taken over by Standard Chartered. The club were then sponsored by Grange Farms, Bai Lin Tea and Simod before a long-term deal was signed with Commodore International in 1989; Amiga, an offshoot of Commodore, also appeared on the shirts.
© 2020 JPIMedia Publications Ltd.“You can see the story behind the kit with how it looks and all the little touches that remind you of a good suit.Three are also thought to have promised to make Stamford Bridge the first 5G-enabled stadium in the Premier League as part of the partnership.“The kit is really, really smart – very Chelsea,” said striker Tammy Abraham.New partner Three, one of the UK’s biggest telecommunications companies, appeared on hoardings and the outside of the Chelsea stadium earlier this week, ahead of the start of a three-year deal thought to be worth in the region of £40m a year.In non-playing matters though, they will now appear in the new shirt for the 2020-21 season after Chelsea’s £200million contract with Yokohama Tyres expired at the end of June.“I think we will certainly be the best-dressed team next season.”The most public part of the sponsorship will be on the front of the shirt, which also sports a new design that the club claim is “inspired by west London’s long association with master tailors and their exquisite craftsmanship”.With the Premier League running into July for the first time in its history, clubs have had to deal with the unusual circumstance of contracts designed to cover the 2019-20 season expiring at the end of June. Jose Mourinho returned in the summer of 2013 as manager and led the club to success in the League Cup in March 2015 followed two months later by the Premier League title.Antonio Conte took over as manager in April 2016 and guided Chelsea to their sixth title in his first season in charge.Initially, Chelsea played in the racing colours associated with the Earl of Cadogan, who was the club's president and also held the title Viscount Chelsea.