According to Microsoft, the IoT-enabled machines collect more than a dozen data points for every shot of espresso pulled, from the type of beans used to the coffee’s temperature and water quality, generating more than 5 megabytes of data in an eight-hour shift. Follow the coffee, etc. Eventually, customers will be able to explicitly opt in to recommendations that are even more personalized.Jon Francis, senior vice president of Analytics & Market Research.“What we’re still working on is interviewing coffee farmers in Costa Rica, Colombia and Rwanda, learning more about their stories, their knowledge and their needs in order to determine how digital traceability can best benefit them,” says Burns. Actually, it’s typical among the sort of huge, well-established companies which are core to Microsoft’s business. This is in addition to the more than 600 stores it already has in the city.The Latest news for the marketing & media industries.In addition, customers can collect Stars as well as earn and redeem rewards such as free drinks or food with the Starbucks Rewards loyalty program, just as they would if they placed their order in the store.He adds Starbucks does not just connect with them once in a blue moon for ad-hoc campaigns, but also consistently share with them the brand’s latest news and offerings and inviting them to visit its new stores and launches, such as its flagship store at Jewel Changi Airport“We know that our customers here lead extremely busy lifestyles and prioritize convenience and efficiency, so this feature was developed with them in mind. Kwok says Starbucks identify influencers who are already existing Starbucks fans and welcome them to its family by getting to know their interests and which campaigns would appeal to them the most.Become a member to get access to:Explore the latest, and greatest, creative work from around the globe.“Millennial customers crave convenience and ease. Starbucks is currently building a 20,000 square-foot space that will house its TRYER Innovation Center. Strategic and community partnerships are integral to Starbucks; collaboration is part of our DNA,” explains Kwok.It predicts its China business will contribute a quarter of its entire sales growth by 2019 and the market is credited with helping Starbucks move beyond its longstanding dependence on the US business.Hit the C-suite spot.
True Food Kitchen Taps Tech Partners to Launch New Loyalty App and Online Ordering PlatformBy infusing personalized recommendations into its digital platforms, the app begins to replicate the one-to-one interactions that take place with a barista who knows them by name and is familiar with their preferences. Pumpkin spice latte, one of the seasonal favorites at Starbucks, was recently relaunched. It has also introduced a Cold Foam Iced Espresso and coconut milk as an alternative milk option.Search 2,345 jobs in marketing, advertising, creative and media.“We have always tailored our strategy and communications to meeting millennials’ needs and wants. Existing extraction technology can be likened to a drip coffee maker, whereas the new technology Starbucks created is more like an espresso machine, with higher pressures at higher temperatures, allowing the extraction of more solids from the beans than previously possible.