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This can include anything from new equipment to making sure your venue expenses are covered.The last item in your package should be a call to action. However, having a sponsor is not only about getting things but also giving back. There's no better way to get involved in your local community. New uniforms? Congrats, you just signed your first sponsor!When looking for a point person, keep in mind that sponsorship is mainly a business transaction and choosing someone with business or negotiation skills would be an asset.This can be calculated from your average visitors at games, visits to your website, social media followers or newsletter recipients and will give you a starting point for your calculations.Also, don’t hesitate to invite your sponsors out to games and other events. We have all seen its presence in the brand names on the player’s uniforms, the ever-changing banners in the background, not to mention the advertising spots during, before and after the game.

Especially local businesses are often more than happy to help you out.When you are finished, it’s time to send out the letters. You can structure the price as a monthly recurring fee or an annual payment.Already have a theme? Put them together in a database and start collecting their contact details.However, sponsorship also remains a marketing investment and therefore needs to be justified like any other expense.Make sure to look for those as well, especially with businesses that make sense for your sport.Thankfully, sponsorship can be surprisingly cost effective and much cheaper than other campaigns.It might take a while for potential sponsors to get back to you, so don’t expect to hear from them the very next day after you send the letter.Supporters can help finance travel, new equipment and other investments while they themselves benefit from the positive exposure and boost to their business.It’s easier to make a compelling case for sponsorship when you can tell companies exactly what their contribution will go toward.We have all seen its presence in the brand names on the player’s uniforms, the ever-changing banners in the background, not to mention the advertising spots during, before and after the game.Be aware that different kinds of impressions will be of different value for each sponsor. Your sponsorship package should meet your primary goals and outline sponsor’s obligations as well as metrics that will help both you and the sponsor to measure the results of the sponsorship. Finding a corporate sponsor takes time and effort and it’s therefore best to have one person who takes the responsibility.Be polite but straightforward, ask about your proposal, what their thoughts are and if there is anything they need clarified.Not only will you learn what sponsorship is and why it is a good idea but also practical ways to find a sponsor for your sports team or sporting event and close the deal.Your sponsors have put their trust in you (and their money) and it’s only fair that you do your part.Some large companies also have their own dedicated sponsorship programs (or budgets for corporate social responsibility) where you can apply online.Don’t be afraid to put yourself out there and reach out to potential sponsors. Full details of our Match Ball Sponsor package can be found on page 9 of our Commercial Brochure. You’ll want to include when your team was founded, total number of members, the size of your audience (think social media followers, email list, fan club members), and any significant achievements, awards or individual player performance stats.You’ll want to include how long the sponsorship package is for, cancellation and refund policies, renewal cost, and the price of each package.You need to provide potential sponsors with a list of benefits that they will receive. This can include financial contributions that will be used to buy new equipment or reserve a venue for an upcoming season or match.