Juventus have adapted their identity based on their vision of football's future, rather than an observation of its past:Not long after the initial launch however, die-hard Juventus fans and purists alike were quick to disparage the club's rebranding, complaining that the new logo completely disregarded the rich footballing history of Juventus in favour of a corporate friendly brand that maintains no connection to the common football fan.This arrangement was renewed in 2014 at an increased value, with Jeep paying Juve around €17 million each year until the 2020/2021 season.
Silvio Vigato, Juventus head of brand, and Interbrand's Manfredi Ricca explain how However, club fans were quick to disparage the rebrand on social media. Insights into the world's most important technology marketsAs a Premium user you get access to background information and details about the release of this statistic.Figures and insights about the advertising and media worldRegister in seconds and access exclusive features.As soon as this statistic is updated, you will immediately be notified via e-mail.Data sets for your business planConsumer insights and preferences in various industriesFind studies from all around the internet...and make my research life easier.Revenue of the 'Big Five' European soccer leagues 1996-2021Key figures and rankings about companiesContent Marketing & Information Design for your projects:Quick Analysis with our professional Research Service:Corporate solution including all features.UEFA Europa League most titles by club 2019You can only download this statistic as a Premium user.Identify market potentials of the digital futureMarket value of Serie A football teams in Italy July 2020, by teamDirectly accessible data for 170 industries from 50 countries and over 1 Mio. Juventus has become one of the biggest names in world football with their outstanding performance and record-breaking success on the pitch. Notice in the Juventus Collection video above, how there isn't a single reference to Juventus' footballing history, or even an acknowledgement that the club are associated with the sport whatsoever. In 2015, it was announced that Adidas will become technical sponsors for all the Juventus teams for six years in a deal worth €139.5m. The firm will also manage all the licensing and merchandising for Juventus for €6m per annum, while the club will benefit from royalties when surpassing sales targets.Nearly a year ago on January 16th 2017, Italian football club Juventus proudly scrapped their classic club crest that had served them well over the past 13 years, in favour of a sleek, new minimalist logo. The new design was launched at the inaugural 'Black and White and More' event held at the Museo Nazionale della Scienza e della Tecnologia Leonardo Da Vinci in Milan, as Juventus initiated a revolutionary brand strategy & growth plan, inspired by a partnership between Juventus and Interbrand, a leading consultancy firm. Remaining both relevant and competitive in the world of football is becoming increasingly challenging as the industry changes at an accelerating rate.
Huge potential for growing an international audience. What was once a casual game on a Sunday afternoon between friends is now a global sector; local match-day crowds have been replaced by global audiences who consume sports content continuously using a variety of technological platforms. Juventus, one of the world’s most iconic football clubs, have taken a bold and polarising move as they aim to accelerate their transition from sports team to commercial brand. The bianconeri , founded in 1897, launched a complete overhaul of their visual identity — or dare I say it, brand — in order to extend their commercial appeal beyond the core fan base to a wider, global audience. The American SUV brand, Jeep, now owned by Chrysler Group after a global merger was completed with Fiat in 2009, began sponsoring the club's shirts in July 2012 for a reported €11.7m a season. In addition to targeting overseas consumer markets and branching outside the immediate realm of football, the rebranding of Juventus seems to have been beneficial for the club's official sponsors & partners.From a branding perspective, European football is dominated by a variety of shields & crests, that allude to a club's history and celebrate the cultures of specific towns, cities and regions. Juventus have adapted their identity based on their vision of football's future, rather than an observation of its past: “ “Our message is not really about change as much as it is about understanding the world around us, with the subsequent need to evolve and widen the brand in …