ETRetail.com brings latest fmcg products news, views and updates from all top sources for the Indian Retail industry. Read more about ITC Q1 preview: FMCG segment to cushion overall nos; PAT may dip 30% YoY on Business Standard. Even Epigamia, launched by Drums Food, had a similar start, but is a sizeable business today. In the upcoming years, ITC has also planned to amplify its Dairy Products on a large scale. These newer brands may either be gobbled up by the very same corporates they are competing with today or become large enough companies to hold their own in the market.But what exactly have these johnnies-come-lately done to make their presence felt in a crowded market?
The brand is targeting people below 30 and is clearly pushing caffeine as an anti-oxidant.
Follow Published on Oct 2, 2014. According to GlobalData’s Q1 2017 consumer survey, global consumers are especially bullish about their preference for ingredients like natural and essential oils for personal care products, and vinegar for household products.
Presentation Covered - 1 ... People are more price sensitive in case of FMCG products. “Over time, the group has invested in improving its manufacturing and packaging infrastructure to bring itself on par with well-established competitors,” he says.According to him, the group has clearly focused itself on the mass market, with Patanjali Group’s products becoming a “go-to” for customers who are more price-sensitive than brand-loyal.
“All our manufacturing is done in Himachal and the factory caters to our production because we are giving them so many orders,” says Manish of Fit and Glow.
Upcoming SlideShare. Maulik Mistry, Founder of Pure Snacks, after finishing his M.Sc in Industrial Engineering from the University of Southern California in 2010, worked with Nestle for three years, where he learnt what it was like to function like a brand. For this reason, they also normally have a short shelf life. “Becoming brands is not just a function of reaching a product to the consumer but it involves things like R&D in product, the value communication–premium–and the ability to risk it all by serving the millennial customer," says Sreedhar Prasad, Partner, Management Consulting, KPMG.Coming back to Fit & Glow, its founders have been approached by one of the largest investors in the world, with a big India play.
Since MCaffeine is just seven months old, the founder did not deem it fit to disclose revenues. Experts attribute their success to packaging, product design and pricing strategy.
They began with caffeine-based shampoos which they launched late last year. The counter has seen huge trading volumes with a combined …
FMCG non-food makers are turning to plant-based ingredients to create products seen as more sustainable and less likely to cause harm from harsh chemicals.
Prithika’s business is close to Rs 1 crore in size today.Contract manufacturing is the norm with most of these new brands. Earnings before interest, taxes, depreciation, and amortisation (EBITDA) is seen at Rs 2,503 crore, down 45.2 per cent YoY and 39.9 per cent QoQ. It has become one of the “challenger brands” on Amazon.in and also started exporting its products to the US. Her USP: the company works with a manufacturer who uses natural ingredients and there are no plastic beads in the product. Shares of ITC were up 2 per cent at Rs 201 in the intra-day trade on the BSE on Thursday, gaining 5 per cent in the past two days ahead of its April-June quarter (Q1FY21) earnings on Friday. Cigarette sales are likely to decline by 30 per cent YoY due to volume decline of 40 per cent YoY, as production resumed only in mid-May.
Fit & Glow, which is focused on holistic wellness and organic personal care products, recently crossed Rs 50 crore in revenues and is looking for its next phase of growth, including expansion in the global markets.