Even though this book is 384 pages long, we just couldn’t squeeze everything in.
White Papers For Dummies Cheat Sheet. This nifty eBook shows you the difference, based on our real-world work with dozens of brands. When potential customers search for information to help them understand a problem or opportunity they're facing, and you provide them with a quality white paper that helps, they'll turn to you again in the future. By Gordon Graham White Papers for Dummies By Gordon Graham A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.
Try different promotional tactics and repeat as long as they keep working. But not everyone remembers to back up their files.Gordon has a booming practice working in the trenches with companies on their white papers.
But you can find it online.The first question he answers is “What kind of white paper do you need?” That’s the all-important question most marketing managers can’t answer. You can provide visual relief by using at least one of these text enhancements on every page:Business Writing Tips for Communicating as a Virtual WorkerFeature the white paper prominently on your websiteBusiness Writing: Collecting on Your InvoicesAnnounce it to relevant LinkedIn groupsBusiness Writing Tips for Raising Your Fee StructureWhite papers are the “king of content” that can help any B2B company build mindshare, generate leads, engage prospects, and undercut competitors. It’s now a permanent book on my resource shelf.The fact-based documents known as white papers have been called the “king of content.”Looking for ways to make your white papers more engaging? My approach was sub-optimal. They show readers that you're reliable, experienced, and adept in a given domain. The fact-based documents known as white papers hav So he knows, first hand, how to plan them… how to write them… and how to market them.The cheatsheet for my book covers the three main types of white papers, six simple ways to improve the look of any white paper, and 15 must-do tactics for promoting a white paper.This could easily be a dry subject, but Graham spices it up just enough to hold your interest.If you’re interested in writing white papers or just want to learn more about how white papers can affect your marketing mix, I would highly recommend this book.Could you use help researching your white papers? But it’s crucial to getting the right marketing piece written to the right audience at the right point in the sales cycle.This book is longer and more recently published than the Stelzner book which has been the standard text for writing white papers.Then it drills down into the details, including:Now he's assembled a team of writers with roots in many sectors. Gordon has written white papers on everything from choosing enterprise software to designing virtual worlds for kids, and for everyone from tiny start-ups to Google. Graham is the man, you won’t go wrong here.Oh, how I wish I’d had Gordon Graham’s book at hand when I was cobbling together those first few white papers. This book is my white paper writing bible.Gordon has an easy flow about his writing; and does a masterful job of breaking down concepts to where they are easy to understand, digest, and execute.His section on sources for white papers, along with the rules for “evidence” like proximity, authority, timeliness and relevance were terrific…This book is organized to make everything easy to find and simple to apply.or a copywriter keen to break into this well-paying field…As a writer, I can say without hesitation that my fellow scribes would find this book invaluable, especially if they can write well but don’t yet have a lot of experience with white papers.When it comes to white papers, this book is gold.When I received a review copy, I was pleased to find more than I expected in a highly readable format.All in all, this book is chock full of information covering everything from A to Z, and it’s an easy read.Useful tricks of the trade are sprinkled generously throughout… I especially liked the section on how to promote your white paper once it’s done.This is a great overview, introduction, and how-to guide on producing white papers…And that’s not all.
But to get powerful results, you need to use white papers effectively. This is the best.This is absolutely the finest book on the subject to be found anywhere.