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Over the years traditional marketing is being replaced by online marketing or digital advertising a.k.a. %���� %PDF-1.4 Digital Marketing accomplishes targets of marketing of a business through various Digital Marketing Channels. International Research journal of Management Science and Technology ISSN 2250 – 1959 (online) ISSN 2348 – 9367 (Print), 2016, Factors Influencing Electronic Word-of-Mouth Adoption by Consumers: An Investigation, Importance of Ambient Media inAdvertising, Minimalistic marketing: The perfect blend of creativity and simplicity -Changing Marketers and Consumer perception towards products and services concurrently, Regulatory Framework and Guidelines Pertaining to Social Media usage and Consumer Protection Mechanism in India, Social Media Marketing and Consumer Based Brand Equity: A review of Literature Authors. 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