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Lady Bird Johnson was a recipient of both the Congressional Medal of Honor and the Presidential Medal of Freedom, two of the U.S.' highest civilian honors.Subscribe for fascinating stories connecting the past to the present.Claudia “Lady Bird” Johnson (1912-2007) was an American first lady (1963-69) and the wife of Lyndon Johnson, the 36th president of the United States. To encourage private donations, she formed the First Lady’s Committee for a More Beautiful Capital.Our editors will review what you’ve submitted and determine whether to revise the article.\r\n Access the world’s original book of answers. The nickname stuck. But she became most closely identified with an environmental program, called “beautification,” that sought to encourage people to make their surroundings more attractive, whether they were wide-open spaces or crowded urban neighbourhoods. Lady Bird Johnson created the First Lady’s Committee for a More Beautiful Capital and her work became the first major legislative campaign launched by a first lady, the Highway Beautification Act of 1965. Following his election, she moved to establish her own record as first lady. https://www.history.com/topics/first-ladies/lady-bird-johnson Johnson did much to create the role of the modern first lady: She hired her own chief of staff, press secretary and East Wing employees; she advocated on behalf of her husband’s policies, including the “Head Start” early education program; and she actively lobbied Congress for legislation that would further her favored cause, the “beautification” of America’s cities and highways. Her official White House biography notes that her gracious personality and Texas hospitality did much to heal the pain of those dark days. She could take satisfaction in the fact that Americans typically ranked her in the top half dozen of all first ladies. As a child, a family nurse declared that Claudia was as "pretty as a ladybird." She concentrated on Head Start, a program aimed at helping preschool children who were from disadvantaged backgrounds. Our three-volume, first edition book is now available online through your Britannica Premium membership.\r\nIn 1943, with more of Lady Bird’s inherited money, the Johnsons purchased a radio station in Austin, and Lady Bird took over as manager. She died on July 11, 2007 at the age of 94.Did you know? It was renamed in her honor in 1998.Lady Bird Johnson also remained outspoken on women’s rights issues, calling the equal rights amendment, “the right thing to do.” She was honored with the country’s highest civilian award: the Medal of Freedom in 1977, and was given the Congressional Gold Medal in 1988.The widow of former President Lyndon Baines Johnson, had suffered a stroke in 2002 that left her with difficulty speaking.