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After a reader opts to share their unique referral link with someone, the goal now is to make sure that someone becomes a subscriber.By running the same test of original landing page vs. new designs, we were able to increase the conversion rate of traffic via email invites by over 7%.The reality is that the vast majority of our readers have 0 referrals. Morning Brew is looking for a full-time Recommendations Writer/Editor to join our team. The business not only needed a more modern brand, they needed one that would resonate with a larger, more diverse readership. That’s significantly higher than the 35% conversion rate for all referrals who did not come from an email invite.We’ve tested giving away MacBook Pros, iPhones and Samsung Galaxys, $2,000 cash, trips to Singapore, and trips to NYC to hangout with Brew employees and take an exclusive tour of the Nasdaq. While this position is based in New York City, all Brew employees are currently working remotely until further notice.Morning Brew is a New York City-based media company that’s disrupting the traditional business news landscape. “‘Millennial professionals interested in business and financial’ is sellable, an audience receiving and mix and mash of different content, less so.”On Thursday, Feb. 7, the newsletter publisher will announce that it has amassed 1 million subscribers since its launch in 2015. When I first joined the company, our philosophy was to grow at all costs.
Morning Brew wants to grow the audience for its core newsletter, which covers finance and business news for a millennial audience, to 2.25 million by the end of the year. While this position is based in New York City, office colocation will be contingent on stay-at-home orders; until then, all employees are working remotely. For example, if you have fewer than 3 referrals, we know you don’t have access to Light Roast. Our goal is to make the business world more engaging for the modern business leader through relatable and digestible content. Since then, we’ve seen a conversion rate of over 85% on referral signups going on to confirm their email.If you’ve been a subscriber of Morning Brew for more than a few months, you’ve probably noticed that we do a big giveaway every 4–5 weeks. In all, we have eight milestone emails. It currently has active relationships with more than 50, including finance and banking companies such as JPMorgan Chase and Fidelity, as well as consumer brands such as Casper and Allbirds.Over time, Morning Brew would like to expand beyond the inbox and offer more products and services to its readers. With just a 1% increase in conversion rate on this email, we can increase the number of referrals by thousands each month.As for the second criteria, I can think of countless examples.The message that’s consistent in each of these emails: “Congrats for hitting this milestone and thanks for sharing the Brew…but did you know you’re only X referrals away from unlocking the next reward Y? We’re trying to maximize the amount of value (in terms of growth) users can contribute to our company.We previously experimented with a progress bar (shown below) to convey a similar message. On the flip side: trying to optimize a referral program for an incomplete (or useless) product is the equivalent of trying to fill a bucket with a hole in the bottom. When building a referral program, it’s important to consider all sorts of tradeoffs — whether it’s profits, time, or something else specific to your business.It’s also important to build safeguards and understand your program’s vulnerabilities. In other words, people who have seen the “Share the Brew” section dozens of times and chosen to ignore it now have an incentive strong enough to click the button taking them to their referral hub.Different people are motivated by different rewards, so we try to switch it up as much as possible. Twitter's Mopub marketplace for in-app ads will be one of those businesses swept up in the tailwinds from Apple’s latest privacy protection.Morning Brew’s model is made to be lean: each vertical newsletter will be written by a single person.Depending on a company's location, restrictions are still in effect for the return to work for nonessential business employees.By TJ Adeshola, head of U.S. Sports Partnerships at Twitter Live sports are back and sports fans couldn’t be more excited. It’s no surprise that communities across the country are welcoming their teams back with open arms. It’s essentially a poor man’s referral hub (or at least as much as we modify it within the constraints of email).We have a dedicated “Share The Brew” section included in every single newsletter we send. Once it’s copied to their clipboard, they can do with it as they please…whether it’s posting it on Reddit, sharing it with classmates, or texting it to a friend.The data tells us that 1:1 channels like SMS and WhatsApp are significantly more effective than the 1:many networks of Facebook, Twitter, and LinkedIn.