I think it's a good subject for you to think about because I believe business in America is in a crisis situation today. Although there were a lot of negative reactions (like calls to boycott Nike products on social media), as the saying goes: all publicity is good publicity.Nike detects the location and language of each and every user who lands on their website, thus making the user experience more native and personalized.
Just do it.“Art, I guarantee I'm going to win this contest.” Super duper. Go to http://www.successmentor.com/bookmarkIt’s worth taking ten minutes to watch and listen to Art Williams Just Do it Speech. “Art, if I could just pay off this debt I could really go.” Great. And the first thing he said is, “Well looks like everybody came out to see the mucky perform.” And the second thing out of his mouth, he said, “For a church to be a great church, you got to have a dream. Timing and circumstances are never perfect for anything whether we’re getting married, having children or starting a new business. Folks, I can stand and preach to you but you can't separate your personal life from you business life. You know when they misbehaved, and I had a rule on my football team that if any kid said I can't, if any football player heard one of my football players said I can't, he got to bring him in the coaches' office and give him three licks. They offer their customers a memorable in-store experience, too.
And then they talk about how great it is to be somebody they're proud of.Now I know some of you might say, “Well you know, I don't think I like Art Williams. And I said, “Man if I could ever get to be that kind of person, it'd be a dream come true.” I couldn't want anymore out of life.“Art, if I could just have one good month and get the ball going I know I could make it big.” Super. It's also intended to keep more younger people in sports—rather than …
Well folks, that's not the way it works.If you want to win in these United States, you got to be tough, and you can't quit.“Art, I don't feel like I've had enough training. And it took me about a month to get all that thinking out of my players every year, and I'd have football players knock on my door at recess and at lunch and after school. I go all over this country … and I have people say, “Art, you can count on me.” Wonderful. They even consider cultural preferences. Yes, it hurst from time to time, but it's the only way.“Art, I'm not making any money. Most people in America think you can't find a company; they think you can't find a salesperson, that'll tell you like it is and stand behind their word. who are not specifically sports fans.Here are the things that are great about Nike’s UX strategy:Nike offers military and student discounts, so that their clothes more accessible for service members and young adults putting themselves through college.Combining sportswear with fashion, Nike develops products that become worldwide trendsetters. You've got to have a market.
I believe Art Williams, says it like it is.The fact is, we create our own success or failure environment.