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All Rights Reserved.He notes the first move was to bring a direct relationship with retailers, building out the team channel by channel and customer by customer.By Candy & Snack Today — 05/28/2018With the sales team assembled, Siwak explained the focus will now be on improving everyday items, while putting extra emphasis on seasonal products. The move is part of Oakbrook Terrace, Ill.-based Ferrara Candy’s reboot of several legacy brands since parent company Ferrero Group purchased Nestle’s U.S. confectionary business last year, according to a report by the Chicago Tribune . This past December, Ferrara Candy Co. was acquired by The Ferrero Group, the Luxembourg-based company behind Nutella, Tic Tac and Kinder products. Nestle said last July that it was wrapping up a review of strategic options for the U.S. candy business and that an exit was possible. Nestle’s confectionery business is now led by Ferrara Candy Co., the manufacturer of Brach’s, RedHots, Trolli, Black Forest and Sathers candy brands. She also noted Ferrero, as their new parent company, will play a bigger role in making Nestlé’s chocolate products since Ferrara doesn’t play in the chocolate category.The company could further strengthen its position as a confectionery leader within the country as Mars and Hershey are actively investing in emerging snack brands.ConfectioneryNews is waiting for a comment from Ferrero’s headquarter on which brands will be used to target the Indian market.The Crunch brand will go through a similar reformulation process like Butterfinger, added Bowles.The question is, when Butterfinger and Crunch switch their cocoa supply chain from Nestlé’s Cocoa Plan to Ferrero’s, will their sustainability be affected?NCA Sweets and Snacks Expo 2018When Ferrero finishes swapping the ingredients, each Butterfinger and Crunch bar will be under 200 calories, said Bowles. Ferrero is set to overhaul the recipes of Butterfinger and Crunch bars after creating a new business unit by merging its recently acquired Ferrara and Nestlé’s US candy portfolio later this year. Of course, the combined firm has a leg up in both markets, as it is the second largest manufacturer for everyday non-chocolate, the sales leader for seasonal non-chocolate and the fourth largest player in chocolate, according to Ferrara’s CEO.Chicago — Ferrara Candy Co., Inc. and Nestlé USA, Inc. presented a combined sales force to the trade this morning for the first time since coming together under the Ferrero Group umbrella. © 2020 Ferrara Candy Company. The Ferrara Candy Company is an American candy manufacturer, based in Chicago, Illinois, and owned by the Ferrero Group..

A passionate team of more than 4,000 employees work together to share delight in every bite through leading brands that have shaped the confections market for more than 100 years.

Chicago — Ferrara Candy Co., Inc. and Nestlé USA, Inc. presented a combined sales force to the trade this morning for the first time since coming together under the Ferrero Group umbrella. Nestlé agreed to sell its U.S. confectionery business to Ferrero, allowing Nestlé to invest and innovate across a range of categories where we see strong future growth, such as pet care, bottled water, coffee, frozen meals, and infant nutrition.

Ferrero gobbles up Ferrara, eyes Nestle candy Published: Oct. 19, 2017 at 8:31 p.m.

All the new products are expected to hit the US market in Q1 2019.The acquisition of Nestlé US candy business added at least nine sugar confectionery brands to Ferrero, including SweeTarts, LaffyTaffy, Nerds, FunDip, PixyStix, Gobstopper, BottleCaps, Spree and Runts.When the integration between Nestlé and Ferrara is completed, the Nestlé logo will be taken off from all of its original sugar and chocolate confectionery brands, and all the US candy factories previously owned by Nestlé will be rebranded as Ferrara, according to Patricia Bowles, communications manager at Ferrara.Ferrero is currently the third largest confectioner in the US following Mars and Hershey, according to Euromonitor.She told ConfectioneryNews at the recent Sweets and Snacks Expo in Chicago that Ferrero will remove molasses and TBHQ (a preservative that helps keep peanut products fresh) from Butterfinger, and increase cocoa percentage from 20% to 25%. A … Our diverse portfolio includes nearly 35 brands. Ferrara, a related company of The Ferrero Group, is an industry leader in U.S. confections and one of the fastest growing confections companies in the country. — The classic Butterfinger candy bar has relaunched with a new recipe and look.