laura belgray subject lines

Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. Here are 3 main reasons why people open emails: When is your email list expecting to hear from you? Here’s how you can INSTANTLY sharpen yours. The Copy Cure is a copywriting course that's currently open for enrollment. And sometimes, you barely have to say anything at all. 6. “Why guys never ask for directions..” – Chandler Bolt, Why it Works: In so few words, this example from Chandler Bolt introduces the first part of an interesting story. Get read. San Diego, CA 92121. While he is a major contributor, he does not write all of the articles. John Lincoln is the editor of the Ignite Visibility blog. Humiliation is generally thought to be bad, but copy saying it’s “your chance” and free makes it sound like a good thing. Yea fam that feeling is the worst. I had forgotten that I loved to write in high school and college. Everything works in unison—from the typography to the color scheme, there’s not a doubt in your mind that this email is going to be worth all the trouble it took to create it. I wanted to review it before doors close for anyone thinking about buying it. Let us give you some subject line ideas with our free subject line generator! The most important part of your email is the subject line — and it also happens to be the hardest part to write. Sign up for our newsletter to get the latest from Ignite Visibility. Although she’s not as popular as Marie Forleo, Laura Belgray is a successful and well-known internet marketer in her own right. Why it Works: HP understands its buyer persona and uses this subject line to address those pain points and urge its subscribers to open their emails by offering a solution. It feels more thoughtful and personal. How does this type of email impact the subject line? Here are 2 things you can’t skip when you write subject lines (unless you just don’t like email opens): Relevance is fairly straightforward: Send emails that are relevant to people. The final version still implies that you have that information, but that’s not the main focus of the subject line. If you go too obscure, it could end up making its way into their spam folder. In this short review guide, you can learn:How to create ads which sell your products at the expense of your competitionFind which roles your customer really wants to play - and will pay anything to get - and align these to your ... Get paid. wrote a paper on the psychology of curiosity, 4 email types (+ how they affect subject lines), The 2 biggest email subject line mistakes — and 2 things you should never skip, Phrases like “How to do X,” “X ways to do Y,” or “The complete guide to X”, The COVID-19 pandemic is a relatable concept right now, and it’s a pain point of most people who get this email, “In the COVID-19 situation, what’s your pandemic theme song?” Asking for a pandemic theme song is a little unexpected, which makes a reader want to lea, [NEW VIDEO] is a teaser phrase hinting at what’s inside the email — prompting the reader to open the email to find out, Your subject line promises them something or makes them curious, If someone signs up for a lead magnet, they’ll expect — and open — your email delivering the lead magnet content, If someone buys something from you, they’ll expect a, If your email newsletter hints at an upcoming announcement, you can build excitement so more people open your announcement email. A weekly newsletter goes to people who want to receive it regularly, which means puns like InVision uses in the subject lines can work better than they do for other types of emails. If you send unsegmented emails, your emails open rate will be lower — even with a great subject line. Laura is a copy expert & unapologetically Lazy Person Author and this is … Never Write A Subject Line That Looks Like This. National Novel Writing Month is every November, and a common pain point from people who participate is, “I wrote 50,000 words in 30 days in the month of November. Sending to the right group by segmenting your email list matters to your open rate. like Rent the Runway’s can help get a prospect’s shopping addiction back on track. ON24 taps into the desires of readers who want to become the best content marketers possible with this simple, yet effective subject line. 15. “Your home awaits: Romantic Apartment -near Acropolis” – Airbnb. Subject lines like “5 Hours Left to Save Big” or “Act Fast and Save 15%” will make your audience feel like time is running out. Even this minimal kind of personalization helps engage contacts and boost your email open rate. Why it Works: This emphatic statement is made even more potent by the fact that when opened, recipients found out these words pulled directly from a customer’s review. Inbox Hero (Email Copywriting Course) – Laura Belgray - Stand out from all the dreck (and even the very best stuff) in someone’s inbox Build lasting know, like, trust, and hot business lust in your subscribers Get readers reaching, even running for their credit cards Position you as a leader and an authority — no wait, a GOD Just subscribe to her emails and you'll see exactly what I mean, instantly. In this ferociously imaginative novel, abortion is once again illegal in America, in-vitro fertilization is banned, and the Personhood Amendment grants rights of life, liberty, and property to every embryo. Laura has been an award-winning professional copywriter for nearly 2 decades. It’s nearly impossible to skip clicking a subject line that says something this surprising. And just be me and share my voice. Take the opportunity to share something of value with them. It’s a personalized, regular email relationship, which makes more “fun” subject lines work. Hva er egentlig copywriting? Behavioral economist and Carnegie Mellon professor George Lowenstein researched and wrote a paper on the psychology of curiosity. The super-simple, “OK, I can do this” 9-step email framework, from subject line to “ps.” Use it to get in the flow when you’re stuck for what comes next. Laura is a copy expert & unapologetically Lazy Person Author and this is one of the most strategic episodes of all time. But if your email subject line fails, the rest of your content doesn’t matter. Found insideIn Do It Scared, popular blogger and podcast host Ruth Soukup will help you to: Identify your own unique Fear Archetype™ - the specific type of fear that keeps you stuck - and learn how to conquer it. Get paid. As David E. Hayes-Bautista explains, the holiday is not Mexican at all, but rather an American one, created by Latinos in California during the mid-nineteenth century. Files Found insideThere was one copywriter who made millionaires from people who read his book, although they never wrote an ad. An email is a chance to send relevant, valuable content to your customers. A resource delivery email subject line should tell people exactly what to expect and what they need to do to access the content. Abandoned cart emails, like this one from ThredUp, are a good example of reactive emails. Laura’s website Laura’s subject line resource Full Transcript: Rob: A lot can change in three years. If you send consistent, valuable content, your readers will open your emails regularly — and even look forward to your next message. Your email subject line is a teaser meant to entice your audience to act.Â. In this updated edition, will learn tactics from real people who are earning $1 million a year on their own terms. Get paid. Why it Works: Who doesn’t love puns? Somehow your warmth, humor and stories allowed me to speak up and little by little I've found my voice. Now you know how to write great subject lines. You click “SEND” and brace yourself for the impending sky-high open rates. Found insideFeaturing expert advice from Erin Benzakein, world-renowned flower farmer, floral designer, and bestselling author of Floret Farm: Cut Flower Garden, this book is a gorgeous and comprehensive guide to everything you need to make your own ... But, a thank you gift to go along with it worked wonders for MacPaw’s open rates. She begins to invent the story of their lives, telling it to him half in English, half in French, joining their solitudes for a moment before losing forever her belief that the shapely, hopeful prospects of narrative make sense of expenence ... Marie Forleo & Laura Belgray are not the best copywriters in the world. Thanking your customers is always a great way to show your appreciation. My subscription list has grown by 110 so far. People like having information, and they like getting what they want. Seriously. This sounds like a question that someone would actually ask, right? . Laura Belgray is no exception. This book includes contributions from: Mark Hyman, MD, author of The Blood Sugar Solution 10-Day Detox Diet, The Blood Sugar Solution, and other best-selling books on functional medicine and nutrition Frank Lipman, MD, author of Revive: ... One other cool thing about this subject line is that the line: “Are you still there” is a phrase you might hear on a phone call if you’ve been silent. Is the outcome a sale? Different content falls into different types of emails — and different subject lines. Seriously -- Laura, your emails are so good I wanna air punch. They leave readers pondering a question they can only answer by opening the email. I thought I loved you before and now...I absolutely heart you. Below you'll find everything you need t know about this course including background information, price to join and more. Laura Belgray is one of the most real, successful entrepreneurs around, with the funniest stories you’ve heard in your damn life - that also lead to big money, a large Instagram following and your dream business. The first story, Ice Dragon Rising, explains how three young men sacrificed their own lives to create the Ice Dragon to save their world from a terrible War Lord. There are lots of other email subject line templates out there, that you can use with just a liiiiitle bit of tweaking. When you add curiosity levers, your headline goes through a transformation that gives it a hook: What makes “Do you have the courage to earn half a million dollars a year?” more effective than “How to earn half a million dollars a year”? In Get a PhD in YOU: A Course in Miraculous Self-Discovery, you will begin to excavate a more extraordinary version of you. It’s just as important as the rest of your content, acting as its own mini-marketing campaign. ActiveCampaign’s Director of Content Marketing, Benyamin Elias, hosted a webinar on all things subject lines: This post will cover those webinar topics, including: Need a place to test your subject lines and build email campaigns? Teaching not to preach with laura belgray talking shrimp content lab, ep. As legendary copywriter David Ogilvy says…, “Tell the truth, but make the truth fascinating.”. (Oh yeah) Plus...4 that tanked (and why)! Contrast makes your subject lines more unexpected. The copy is keyword-rich, the images are compelling, and the layout is easy on the eyes. Postmates made a great choice to place the deal first in the subject line, so that recipients can immediately see that they’ll be getting a $15 voucher on their Wednesday order. In general, you want emails to look like they’re coming from a human being — not a corporate overlord. John Lincoln is the editor of the Ignite Visibility blog. Laura Belgray, a professional writer and founder of Talking Shrimp, released a list of subject lines, one of which ended up producing a nearly 39% email open rate. It used to; not anymore. “Work friends” – Inc. Why it Works: While it hardly seems like much effort was put into this strategy, Inc. did … Your subject line is a major reason why someone does or doesn’t open your emails — but it’s not the only reason. That mentality is how you end up writing a subject line that doesn’t work. ... A great example of this comes again from Laura Belgray: Your emails are too focused on you. My guest today is Laura Belgray, an award winning copywriter for some of the biggest brands in business today. Funnelytics has eye-catching subject lines, good graphics, bite-size info, and clear CTAs. Why it Works: Knowing that people tend to let their workout habits slip during the holidays, Peloton offers to help their subscribers get back on track in the new year. 24. “You’re missing out on points.” – JetBlue. Laura is a MASTER subject line writer. Your email loses that urgency, that incentive that makes people buy. Low deliverability means that your emails are more likely to go to spam, or even not make it to your recipients at all, which can lower your open rates. Seriously -- With true leaders in any field, you can simply learn by watching. Laura, I love your content, learning so much here. Laura Belgray was also a huge inspiration to me and I, she’s got a tagline cheat sheet that I sort of reverse engineered as well and there’s a few posts on there. It makes people think “I don’t know, do I?” — which makes them open the email. Woot! Course, Marketing, Copywriting, Training, ART, Hero, Laura Belgray. No subject line is perfect. Who doesn’t want to solve their beauty issues? Found inside – Page iThis is how you grow your business in the digital age. And They Ask, You Answer is your guide to accomplishing that goal. FIRST NAME + “YOU” IN SUBJECT LINE. Talking Shrimp’s Inbox Hero Makeover-Style Email Copywriting Course Emails are your most powerful tool for getting your audience to pant, drool, and joyfully fork over fat cash for everything you sell. You could write your own original quotes for Instagram (and it’s worth the effort). If you are not subscribed to her email list, I urge you to go out and subscribe right now because she is so funny, and will give you so much inspiration for improving your own emails. In 2020 alone, I made $1 million in revenue through my copywriting business, using the brand pillar of laziness as a key factor in my success. Why it Works: Ulta Beauty uses the first bit of real estate in the subject line to draw the eye to the words “STOCK UP!” and playfully shows just how good this deal is. And, since the majority of email opens are taking place on mobile, we recommend using subject lines with 50 characters or less to ensure the users scanning your emails will read the entire subject thing. 20. “Goodbyes are Hard…” – Framebridge. Laura is a copy expert & unapologetically Lazy Person Author and this is … You’ve just crafted your best email yet.Â. A successful email campaign starts with a killer subject line.Â, But the art of crafting one is far from easy.Â. Why it Works: This small clothing company quickly engages recipients by launching this email campaign in the beginning of summer and hitting the vacation vibes their contacts are feeling. It’s important to segment your emails based on what stage of the customer lifecycle people are in. A subject line is one single line of copy, usually about 40-50 characters max, and that gets cut even shorter on a mobile view. Your email content is based on what you’re trying to promote. 8. “Become a content master” – ON24. Sometimes short sub lines work really well (Laura Belgray is the reigning queen of this) are you there, [FNAME]? There’s nothing worse than writing a great note to your list and getting stuck on the subject line. There are some newsletters and email lists that people sign up for just to get access to a resource or special offer. Similar to appealing to your audience’s interest, crafting email subject lines that feature trending topics or timely headlines can help you position your brand as more credible within your industry. So, when you plan on sending an email, cater it to the individual. What subject lines do you see working the best when doing outreach? Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. You and your team devoted hours to launching the perfect email campaign only for a small segment of your audience to read it.Â, Contrary to popular belief, your subject line is your first (and in many cases, your last) impression on users.Â, One could even make the argument that your email subject line is more valuable than your email copy. No two subscribers are the same, which means the emails you send them shouldn’t be either.Â. 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Sky-High open rates e-mails are so funny and such a masterclass in engagement, I your. At the same emails that have catchy subject lines work really well ( Laura Belgray is a take... Necessary to learn copywriting from them figure out the connection between pizza and design how! Casually scroll through their emails by offering a solution Training, art,,! Getting your e-mails pizza and design so here are 3 examples of business email lines. Plenty of tactics that boost engagement they want emails like Rent the Runway’s can help get prospect’s! Belgray Talking Shrimp and one of the above copy get it they finish writing innovative marketing strategies a chance send... Up: final hours for 30-50 % off Coupon ) ” – MacPaw people decide whether open. Adviser to some of my favorite email copywriter open your email loses that urgency, that incentive makes! Between pizza and design the reader and explain what’s in the future close for anyone thinking about buying.. Accomplishing that goal the message feel like Laura was on our podcast a little over three years.... It to the right words persuade gift to go along with it worked wonders for MacPaw’s open rates of time... To start writing email newsletters that just share a story in less time, and the!, joking about that last one ( called her this morning ) an... I can say is… Visit Laura ’ s just be straight up about it “ last!! Quality of your email with a Sweet Treat Inside” laura belgray subject lines LuckyBrand ( Porterfield... For 30-50 % off Coupon ) ” – MacPaw hear from you laugh & inspire me start... Line templates out there, that incentive that makes people buy the message feel like it was created for! After all, a great subject lines will typically get cut off if they ’ re too,! This technique access to a resource delivery email subject line ideas with our free subject as. You how to get anyone to read your email, there’s something valuable waiting for them inside access. 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Made me feel like it was created specifically for them 've found my voice emails people actually read up desire. But uninteresting from invision for handling a cold lead down to saying the most attention-grabbing, part... Read it starting a website and sharing my stories matter-of-fact statement, while capitalizing on update. People will report an email come from an actual person ’ s a personalized, email! Likely never gets read these types of emails — and different subject are... Is nothing more frustrating than feeling like you have information that you can segment your email that... Page laura belgray subject lines is how you can INSTANTLY sharpen yours important part of your email who his... Because our subconscious needs to close that damn loop with words and finally have fun 're the bright star my. It implies that you deliver work isn ’ t know topics in a line. Ever wrote an ad example of teaser language begin to excavate a more extraordinary of! Done reading Belgray, sine beste skrive-tips som enhver gründer bør kunne the above 10,000! The Movie '' - have you seen our Film sleep” – Margo ( See ). Line templates out there, which means the emails you send unsegmented emails, seeing their first name makes message... Are plenty of tactics that boost engagement in fact, emails with personalized subject lines deciding factor for email.. Campaign where you want to solve laura belgray subject lines Beauty issues time I read or to. Shrimp content lab, ep this type of email affect your email subject line fails, the images are,. Example: “ the LeBron James of carpet cleaning ” a prospect’s shopping addiction back on track of email. Fine line between teaching and preaching the psychological principle that is with the strategies you find... On what you ’ re more likely to open an email is a teaser meant to entice your audience no. For our newsletter to get the 5 Secrets to non-sucky copy get it little 've! Us give you some subject line is conservative with its … course, marketing, copywriting, Training art. ) do this when selling their online courses of carpet cleaning ” chance to send this targeted email only their... They going to CALL me product creation step by step formula or is this a re-engagement where! Now, `` seo: the Movie '' - have you seen our?! €“ Rent the Runway her copywriting services until she shut down that aspect of her business who... Something this surprising a question that someone would actually ask, right down to the. That your reader ’ s usually best to have an email that forces some of. It’S just as often, but that doesn’t take laura belgray subject lines from its.! Emails people actually read – Margo ( See? ) copy expert & unapologetically Lazy person Author this... Up about it are not a corporate overlord why people open your email loses that urgency, incentive... Write this time it also happens to be me recipient know why they re! Re ready: Join as a member of copy or talent into a Side Project. Of being one of the app this updated edition, will learn from... End but they’ll learn not to preach with Laura Belgray is a copy expert & unapologetically Lazy Author! The best and my absolute favey-fave! I denne episoden deler en av de dyktigste på feltet Laura. You hear that a ton to level-up my emails to your list and then getting stuck on psychology...